Wray Photography and Design
Wray Photography and Design
In this project we were tasked to design and construct a children's toy in partnership with Spin Master. The first stage was to decide upon an age range, category of toy, and gender to target. Once decided, we began research into existing toys, play patterns, current market trends, and materials/manufacturing. Through our research we found insights into how children play with toys, their favourite types of toys, toy durability, and safety.
When research was completed Loft had become a unisex building block toy for ages 3-5. The next step was to begin exploring and sketching fun and exciting toys, the focus being on fun and not necessarily feasibility. This was to ensure all creative directions were explored and imagined. Our focus on building blocks quickly turned from just a regular block to incorporating an educational aspect. We then looked into further research on how children learn at young ages. Our deciding educational factors became both shape and colour. Research into colours and what effects they have on the brain allowed us to focus our designs and incorporate another dimension of creativity. We looked into sustainable products and materials with a focus on durability.
Ideation / Concept
Loft began as a type of puzzle block designed to help kids build fine motor skills as well as improve their cognitive abilities in recognizing colour and shape. The design seen below was two types of blocks: a "male" and "female" with colour coded shapes and cut outs. The idea was to build and stack the blocks in creative and unlimited of ways. This allows the child to learn and develop subconsciously while having the time of their life creating their next dream house.
Loft then evolved further when the three dimensional challenge was presented to us. The design shifted to an all "female" block with pin-like connectors. This allowed us to keep the theme of education and development in our design without sacrificing size and form. This is the stage where "Loft" got its name as the pins were an exploration of lofting two separate shapes to one another, creating a modern and sleek design.
The final concept of Loft was further refined to incorporate just the lofted blocks. This decision was made due to a slight change and addition to the original concept theme. The idea being to create a simple and sleek block that children could still learn and explore their imagination with but also be beautiful enough that parents wouldn't mind leaving it out on the table when their kids were done playing. The idea evolved and eventually the final shape was a short wide block allowing small children's hands the ability to easily interact with.
Product Photography: Hallie Ford
Justin Wray, Photographer, Industrial Designer
Justin Wray is an 21 year old student who is in his fourth and final year of study in Industrial Design at Humber College. Summers at the family cottage have always found Justin outdoors, getting dirty, chasing any wildlife that moved. That early fascination grew into a passion for taking pictures. Justin hopes you’ll appreciate his love for the beauty of the natural world.
What We Do
Right now, we are focusing on Justin's photography.
Over time we will also include offerings of Justin's design work.
Use the 'Galleries' tab in the top navigation bar, or click on the Gallery titles below, to peruse the previewed content.
Rocks, Trees, Water... and other classic elements
My family has cottaged in Muskoka since the 1950's. I am in my element whether I'm in the bush or on the water.
For me, Muskoka is where some of my best memories have been made.
Stay tuned as I begin to build a portfolio of classic Georgian Bay and Algonquin photographs.
I've grown up listening to birdsongs and observing them in the garden, in the bush and on the lake. Birds captivate me as subject matter for my photography because they are so vital, so dynamic. I feel connected to the world around me - and can't help but feel happy - watching birds in their natural habitat.
By documenting the diversity of bird species we find in the local environment I hope to create empathy, and awareness for the importance of habitat protection.
Bees, Bugs and Butterflies Series
As a photographer I am fascinated by colour, composition and detail. As a naturalist I understand the importance of our pollinators, and other insect life.
This series of photographs is intended to celebrate them and draw attention to their critical role in the maintenance of our ecological systems.
Visit NatureWatch and take part in citizen science to help track changes to a variety of populations.
At heart I'm still just a big kid. I grew up watching chipmunks and raccoons on the deck, self-serving at the bird feeders. Trips in the car always involved games of 'I Spy' as well as scanning for deer and moose and other wildlife.
I enjoy time spent still, quietly observing and recording with my lens.
This series combines my love of colour with my love of portraiture. I use my floral studies, in particular, to work on developing my eye for composition, and for developing my technique.
Moments to Remember
As much as I enjoy solitude, many of my best memories are of being actively engaged in sports and other activities with friends and family. I enjoy the challenge of taking a good action or candid shot to record those memories.
This is an area of photography I wish to explore more in the future.
Contact me if you'd like to talk about having me come out and take some action shots.
People and Pets
For me portraits are about capturing emotion, especially joy. It's about creating an image which allows you to recall the original emotional experience associated with the time and/or place. It's also about recording, for posterity, those serendipitous moments in life.
This is another area of photography I wish to explore more in the future.
Contact me if you'd like to talk about having me come out and take some portrait photos of you and your family at your cottage.
Artistic Images, and the Black and White Series
I enjoy the aesthetic of timeless, 'classic' black and white photography. Shooting in black and white on purpose really forces me to think about composition, and lighting.
My 'artsy' photos are also all about refining my technique and honing my skills as a photographer.
Cityscapes and City Scenes
As I get older and am able to get out and about and really explore the city around me - beyond my backyard and the neighbourhood I grew up in - I am developing an appreciation for the, sometimes contradictory, beauty of urban life.
Looking to the future
Most of our family travel pre-dates my Nikon camera and special lenses. I look forward to sharing more photos from my personal travels in the future... once I finish my post-secondary education and have more time and opportunity.
© Wray Photography and Design 2021